Higher Tolerance
Higher Tolerance is a cannabis dispensary based in Albany, NY. They approached me to develop their brand identity, including brand guidelines, presentation templates, and ongoing creative support. This support also included photography, flyer design, and employee training on design tools.
Brand Identity
Higher Tolerance was created to connect with young professionals (ages 21–35) by positioning itself as a trusted authority in the cannabis space. The brand’s design foundation is clean, intelligent, and sophisticated—crafted to let vibrant brand partners shine through while maintaining a strong, credible presence. The tone and visuals reflect a balance of creativity and professionalism, aligning with the brand's strategic vision.
Presentation Design
Ongoing support on presentation design, below you will find a few slide designs that reflect the established brand rules of allowing brand partners to take center stage.
Brand Guidelines
We developed a brand guideline and strategy to streamline stationery production and would allow for more efficient content creation across multiple channels while reinforcing Higher Tolerance's position as a high-taste-level curator within New York's Cannabis industry.
Interior Design & Branding
Collaborated closely with the interior designer and construction team from project inception to ensure a cohesive brand experience, assisting on task such as material sourcing to signage design, all while maintaining strict adherence to brand guidelines.
Photography campaigns
Directed and shot photographs with a small team in order to create a catalog of images that can be used across brand channels.
