PrimaLoft

At PrimaLoft, I worked in-house with the Marketing team on diverse projects, including launching a Creative File Management System, designing PR activations, creating tradeshow assets, and updating brand systems like iconography used for product development and by brand partners.

PR Brand Activations

For a PR activation in Jackson, Wyoming and the French Alps we hosted journalists and industry insiders for a mountain tour to test and review our products. I worked on an event-specific logo, assets for invitations, on-site brand touch points, and product briefings.

Post Card invitation design

Product Lookbook for attendees testing products

Brand Partnership Catalog Showcasing Global Partners

Link to Interactive Lookbook

You may also like